Kim Kardashian vs Covid, Jesus and Climate Change

A day in the life of a fun loving Google algorithm

The day in question is December 2, 2021, and the ranking of search results for trending topics that day is as follows:

  1. Porn = 4.16 billion
  2. Covid-19 = 3.75 billion
  3. Taylor Swift = 738 million
  4. Donald Trump = 700 million
  5. Jesus Christ = 556 million
  6. Joe Biden = 363 million
  7. Mohammed = 361 billion
  8. Kim Kardashian = 238 million
  9. Omicron variant = 181 million
  10. Barack Obama = 92 million
  11. COP26 = 85 million
  12. Don McLean = 60 million
  13. Kyle Rittenhouse = 57 million


Google facilitates 3.5 billion daily searches, but what do these results mean beyond diversion or geeky technical analysis?

This is Part 1 of a two part series. Be sure to sign up for my Substack newsletter to get Part 2, “Eating Google,” which will publish soon with a look under the hood of Google’s algorithm-driven search functionality.